Campaign goals & priorities

$200 million Campaign for Appalachian

Totals as of Oct. 9, 2014

Academics: $119.9 million; Arts: $13.2 million; Athletics: $50 million; University-wide: $16.9 million

To preserve and enhance the Appalachian Experience, we have embarked on a comprehensive $200 million campaign. These funds will strengthen the Academics, Arts and Athletics experience for students, faculty and staff through scholarships, programs and facilities.

Priority areas


Goal: $136.8 million    Raised: $137.35 million

At Appalachian, we are passionate about our academic mission and committed to providing a transformational Appalachian Experience for our students. Challenging academic environments produce graduates that are prepared to meet the demands of an increasingly complex world as critical thinkers, compassionate citizens, creative leaders and innovative problem solvers. Such academic preparation requires support for student scholarships, faculty development, special programs and facilities.

Where the money goes:
Scholarship support $51 million
Faculty support $14.3 million
Program support $43.2 million
Facility support $22.3 million
The Appalachian Fund $6 million

Goal: $13.2 million     Raised: $17.6 million

The arts enrich our lives. Vital to the development of creative and critical potential, the arts enhance our ability to experience, interpret, understand, record and shape culture, and have significant positive impact on our local and regional economy.

Appalachian recognizes the rich traditions that have developed a local base of artists and artisans who live and work in the area. The university complements these offerings by presenting national and international visual and performing arts exhibits and events for our university and community. Many of these events are offered for free, or for ticket prices that are drastically reduced from standard market rates. Private support is crucial to maintaining quality arts programming that showcase the best possible artists and build the audiences of tomorrow who see the world with multiple dimensions, thanks to the power and excitement of the arts.

Where the money goes:
Program support $13.2 million

Goal: $50 million     Raised: $42.3 million

Appalachian boasts one of the nation’s premier all-around athletic programs. While three-straight NCAA Division I football national championships and the heralded 2007 victory over Michigan — the nation’s all-time winningest program — have put the university in the national spotlight, Mountaineer Athletics has more to brag about than just its gridiron success. Appalachian is the only school to ever win the Southern Conference’s Commissioner’s and Germann Cups, which recognize the league’s top men’s and women’s all-sports programs, in the same year. The university has now accomplished this feat an astounding eight times.

As they manage the rigors of training and competition on the fields and courts, our student-athletes also excel in the classroom. On average, over 35 percent of Appalachian’s student-athletes are recognized on the academic honor roll with a minimum grade point average of 3.25. The skills they learn from their experiences in the classroom and on the playing fields prepare them to make a difference in the world when they graduate.

Investing in our champions makes it possible for these students to prepare for a bright future while excelling at the sports they love and bringing national recognition to the university.

Where the money goes:
Scholarship support $25 million
Facility support $25 million

Where the money goes

Scholarship Support

Goal: $76 million

Scholarships are critical to providing opportunities to our students. For many, higher education would not be an option without scholarship support. For others, it makes the difference between choosing Appalachian or choosing another institution of higher education. For still others, international travel, research and internship opportunities become possible with scholarship assistance.

Faculty Support

Goal: $14.3 million

To recruit and retain the most passionate and talented faculty, Appalachian must offer an environment that supports professional development, academic research, international travel and opportunities for cross-disciplinary discovery and exchange. Visiting scholars, endowed professorships and opportunities for engagement with other academics, professionals and thought leaders across the nation and world make stronger faculty, better students, more passionate alumni and a university of which we are all proud.

Program Support

Goal: $56.4 million

Appalachian is known for innovative initiatives and programs that offer valuable professional experience for our students while enriching our greater community. These programs reach into our local schools, heath care organizations, libraries, community centers, parks and small businesses and strengthen the breadth of our local resources and the vitality of our region.

Facility Support

Goal: $47.3 million

State-of-the-art facilities that are equipped to support a challenging academic environment are the foundation for a strong academic environment. Buildings, technology and equipment are essential to recruiting and retaining the most talented faculty, staff and students.

The Appalachian Fund

Goal: $6 million

Each year, Appalachian addresses critical needs across the university. These needs are as diverse as providing scholarships so that students can attend Appalachian, to making sure our faculty and classrooms are empowered to graduate 21st-century professionals. Every gift to the Appalachian Fund has the power to reach the areas that need it most.

If you make only one gift to Appalachian, giving to the Appalachian Fund ensures it will go where it is most needed. If you’re supporting other areas, please consider an annual gift to the Appalachian Fund to help meet the most immediate, critical needs.

No matter the size, every gift makes a difference. Learn more